The Indonesia International Food Exhibition (IIFB) will kick off in May! It aims to help China enterprises capture the trillion-dollar food market in Southeast Asia!

From May 7 to 10,2026, the Indonesia International Food and Beverage Trade Exhibition (IIFB) and the Indonesia International Food and Catering Exhibition (MoreFood Expo) will grandly open at the Jakarta International Exhibition Center (JIExpo)! To date, preparations are underway at full speed, aiming to provide exhibitors with an efficient, precise, and high-conversion business matching platform to ensure tangible outcomes from their participation.

This exhibition brings together premium resources from the global food industry chain, including China, Indonesia, and Singapore. With a display area of over 20,000 square meters and more than 500 high-quality exhibitors, it is expected to attract over 20,000 professional buyers to Jakarta. The event will comprehensively showcase popular categories such as food ingredients, baked goods, snacks, catering equipment, and food packaging, establishing Indonesia's most influential trade hub for the entire food industry chain.

Headline exhibitors gather, with leading food companies taking the lead decisively

The exhibition attracted over 100 leading enterprises from Indonesia and other Southeast Asian countries, with strong collaborations between Chinese and international exhibitors, forming a golden partnership model of 'China's premium supply chain + Southeast Asia's trillion-dollar market.' This lays a solid foundation for Chinese companies to expand into Indonesia and extend their influence across Southeast Asia.

▲Some of the overseas exhibitors

China food enterprises participated in the exhibition as a group, representing leading brands across the entire industrial chain. Ingredients and seasonings: Detian Mushroom, Qianhe Flavouring Industry, Rongxing Food, etc.; Baked goods: Hefu Food, Shengda Food, Sanqiao Food, Krisman, etc.; Snacks: Miaokelanduo, Makedi, U100, Hunan Aiyan, Xinyu Food, etc.; Equipment and packaging: Yangzi Machinery, Xiangying Zhongchu, Jiahuan Industrial & Trade, Meisenmei Plastic, Haide Packaging, etc.; Tea beverages: Qianyi Tea Tree, Qishu Tea Industry, Simai Tea Industry, etc.; Canned foods: Lufanda, Laoguang Food, etc.

▲Some China exhibitors

Full-domain traffic surge; precise buyer invitations

To ensure optimal customer acquisition for exhibitors, the organizers implemented a triple-channel traffic diversion strategy combining an omnimedia matrix, outdoor advertising, and industry associations. This approach covered major international platforms such as Instagram, Google, YouTube, TikTok, and LinkedIn, delivering comprehensive exposure to millions of target audiences while precisely targeting food importers, distributors, chain supermarkets, catering brands, and ODM/OEM buyers.

▲Some domestic and international media placements

As a premier platform for commercial collaboration across the entire food industry chain between China and Indonesia, the Indonesia International Food and Beverage Trade Exhibition (IIFB) and the Indonesia International Food and Catering Exhibition (MoreFood Expo) enjoy full support from numerous industry associations, including the Indonesian Food and Beverage Manufacturers Association (GAPMMI), the Indonesian Catering Entrepreneurs Association (PPJI), the Indonesian Packaging Federation (PDF), the Indonesian Logistics Association (ALI), the Indonesian Coffee Council (Dekopi), the Indonesian Chefs Association (ICA), the Indonesian Specialty Coffee Association (AKSI-SCAI), the Indonesian Young Entrepreneurs Association (HIPMI), the Indonesian Baking Association (IPA), and the Indonesian Free Nutrition Kitchen Entrepreneurs and Managers Association (APPMBGI). Through targeted resource mobilization and precise invitations, these organizations will collectively arrange for their leading members to attend the events for networking opportunities.

▲Group photo of the organizer and supporting association

To efficiently facilitate precise matchmaking and successful transactions for exhibitors, the organizers have completed in advance the specialized preparations for 351 one-on-one procurement matching sessions, accurately pairing 109 participating enterprises. This has identified substantial genuine procurement demands, major annual orders, and targeted OEM/ODM cooperation intentions, establishing an efficient, highly accurate, and high-conversion local Indonesian trade channel for exhibitors. The initiative enables China food enterprises to access top-tier resources in a single platform, rapidly establish distribution channels, and strongly capture the ASEAN market.

The major event was launched simultaneously, with prominent figures from government, business, and media empowering Chinese enterprises to expand their presence in Indonesia.

The concurrent events at the exhibition were spectacular and packed with substantial content, featuring 24 high-profile on-site activities that brought together authoritative forces from Indonesia's political, business, and media sectors across the entire value chain. These events provided China enterprises with comprehensive empowerment—including forward-looking guidance, practical methodologies, and actionable resources—to expand their presence in the ASEAN market.

The organizers will invite authoritative Indonesian industry organizations to provide in-depth insights into the policy directions and market growth opportunities within Indonesia's food and beverage sector, enabling precise forecasting of future industry trends. Leading local KOLs, consumer trend experts, and channel opinion leaders will share firsthand insights on genuine consumer preferences, the dynamics behind best-selling products, and evolving end-user demands, helping businesses accurately align with market needs. Additionally, in collaboration with seasoned trade service providers, channel operation specialists, and legal/compliance consultants, the event will address critical aspects such as market entry, channel development, brand promotion, compliant operations, and localization strategies, ensuring enterprises have clear direction for participation, access to essential resources, effective implementation methods, and more efficient market expansion.

The Indonesian food market demonstrates robust demand and strong growth potential. Leveraging their mature exhibition experience, comprehensive resource integration capabilities across the entire supply chain, and exceptional service guarantees, the organizers empower participating enterprises to efficiently enter the Indonesian and Southeast Asian markets, rapidly establish local channels, and secure long-term orders. This has solidified the Indonesia International Food and Beverage Trade Fair (IIFB) and the Indonesia International Food and Catering Exhibition (MoreFood Expo) as the premier platform for China's food enterprises seeking to expand into Indonesia!

Indonesia International Food and Beverage Trade Exhibition (IIFB) and Indonesia International Food and Catering Exhibition (MoreFood Expo)

2026.5.7-10

Indonesia · Jakarta International Exhibition Center

Let's build a win-win future together!