Indonesian President lavishes praise! National coffee brand KAPAL API set to debut at Indonesia's IIFB in May

At the Indonesia Economic Forum on March 30, President Joko Widodo personally endorsed the national coffee brand KAPAL API, declaring himself its spokesperson and praising it as 'the world's finest coffee. 'This high-profile endorsement not only highlights KAPAL API's iconic status in Indonesia but also signals the tremendous vitality of the country's food and beverage industry.

From May 7 to 10,2026, the national coffee brand KAPAL API will showcase its presence as an exhibitor at the Indonesia International Food and Beverage Trade Fair (IIFB) and MoreFood Expo, both held at Jakarta International Exhibition Center.

A 20,000-square-meter industry event gathering global food industry chain elites

The 2026 Indonesia International Food and Beverage Trade Exhibition (IIFB) and Indonesia International Food and Catering Exhibition MoreFood Expo, jointly organized by Star Domain World Exhibition (Guangzhou) Co., Ltd. and Huamo Group, and supported by multiple authoritative institutions including the Indonesian National Research and Innovation Agency (BRIN) and the Indonesian Food and Beverage Manufacturers Association (GAPMMI), will be held in Jakarta. The event aims to provide a professional B2B platform for China and global enterprises to explore the Indonesian and ASEAN markets.

The exhibition is expected to cover an area of 20,000 square meters, gathering over 1,200 full-industry-chain enterprises from China, Indonesia, Pakistan, India, Taiwan, China and other countries and regions, and attracting more than 30,000 professional visitors.

Exhibition items cover all aspects, precisely aligning with supply-demand hotspots

This exhibition focuses on the core demands of the Indonesian and Southeast Asian markets, with exhibits comprehensively covering the entire food and beverage industry chain. Key display categories include: ingredients, food products, manufacturing, packaging and process management equipment, as well as specialized events for the food supply chain. Dedicated zones are established for ingredients, confectionery and desserts, snacks and beverages, canned and packaged products, food processing machinery, packaging machinery and materials, catering supply chains, and food logistics and transportation.

Why is IIFB the essential platform for entering the Indonesian market?

As trade exhibitions continue to gain momentum, booth resources are becoming increasingly scarce. Trade promotion agencies and industry associations in regions such as Fujian, Anhui, and Shanghai have successively issued group exhibition notices, with booth reservations remaining highly competitive. For companies planning to expand into Indonesia and Southeast Asian markets, securing premium booths in advance ensures superior display locations, concentrated exposure opportunities, and more efficient procurement connections.

Why is IIFB the essential platform for entering the Indonesian market?

1. Tackling the billion-dollar blue ocean market: As Southeast Asia's largest economy with over 280 million people, Indonesia's massive domestic demand is fueling rapid growth in the food and beverage sector. Industry data projects the total market size to reach approximately $333 billion by 2025. The 2026 Indonesia International Food and Beverage Trade Fair (IIFB) and MoreFood Expo, Indonesia's premier food and hospitality exhibition, serve as strategic gateways for businesses to tap into this vast halal consumer market.

2. Engaging with local decision-makers: The organizer maintains a professional elite buyer team in Indonesia, which conducts field visits to renowned local supermarkets, e-commerce platforms, and industrial clusters. Through direct communication with distributors, agents, and importers, the team gathers market insights, identifies buyer segments with procurement needs, and invites them to participate in the event.

3. Breaking compliance barriers: Through deep collaboration with Indonesia's Ulema Council (MUI)-accredited certification bodies, the exhibition provides enterprises with a one-stop halal certification green channel and solutions—the essential key for legal product distribution. Synergistic ecosystem effects: Co-hosted with four specialized vertical exhibitions—Indonesia Franchise Exhibition (FLEI), Indonesia Coffee & Hospitality Exhibition (CBE), Indonesia Coffee Festival (ICF), and Indonesia Chocolate Exhibition (ICE)—the event delivers end-to-end coverage spanning raw materials, processing, and brand franchising, exponentially expanding business opportunities.

4. Ecological Synergy Effect: The exhibition was held concurrently with four specialized vertical exhibitions in Indonesia, including the Indonesia Franchise Exhibition (FLEI), Indonesia Coffee, Catering & Hotel Exhibition (CBE), Indonesia Coffee Festival (ICF), and Indonesia Chocolate Exhibition (ICE). This integrated approach covers the entire industrial chain from raw materials to processing and brand franchising, significantly multiplying business opportunities.

5. Focus on high-growth hot sectors: Currently, the Indonesian market is experiencing explosive demand growth for health foods, functional beverages, snack products, premium seasonings, and halal convenience foods. The 2026 Indonesia International Food and Beverage Trade Fair (IIFB) and MoreFood Expo, Indonesia's premier food and catering exhibition, serves as the ideal platform to explore these trending sectors and identify cutting-edge market trends.

6. Main direct online channels: The exhibition plans to collaborate with local e-commerce platforms and social media platforms including Tokopedia, Shopee, Lazada, blibli, Bukalapak, TikTok Shop, Zalora, Google, YouTube, Instagram, Facebook, and LinkedIn to provide high-quality suppliers for exhibitors, effectively helping them shorten market expansion cycles.

The 2026 Indonesia International Food and Beverage Trade Exhibition (IIFB) and Indonesia International Food & Catering Exhibition MoreFood Expo have become a pivotal platform for gauging Indonesia's food market trends and connecting with global business opportunities. For exhibitors, it offers the most efficient avenue to directly engage with core buyers, establish distribution channels, and enhance regional brand influence. Golden booth reservations are nearing completion with limited slots available on a first-come, first-served basis!