The 2025 Food2China Expo in Guangzhou has come to a successful conclusion! Meet you in China+Indonesia, Malaysia, Singapore, and Brazil in 2026!

On September 28th, the three-day 2025 Food2China Expo officially concluded in Area B of the Canton Fair Complex in Guangzhou ! As a professional food and beverage event in the second half of the year in South China, it is also an important forefront window for the food and beverage industry in the Guangdong Hong Kong Macao Greater Bay Area. In the wave of accelerated transformation of the global food and beverage industry, it has injected strong momentum into the development of the industry. And what are the key trade opportunities and cutting-edge innovation highlights contained in this industry event that made attendees exclaim 'value for money'? Let's start a review of this grand event from real feedback.

01

Voice of Participating Enterprises: Exhibition Results Exceed Expectations, Overseas Layout Increases Confidence

Representative Joey Li from the Philippines Hotel highly praised the exhibition: Food2China Expo as a professional food exhibition, Guangzhou is both efficient and friendly. The service and results this year are enough to prove everything. ”And stated that further communication will be conducted regarding the 2026 China Food Expo. The exhibition matters of (Guangzhou) will continue to deepen cooperation through this platform.

This kind of recognition is not an exception. Many participating companies unanimously believe that the organizer's full process services from pre exhibition to exhibition always closely follow the needs of enterprises - not only accurately connecting resources, but also deeply exploring business opportunities, demonstrating a profound understanding and strong support for the food and beverage industry. When it was learned that the organizer, Star World Expo, planned to intensively expand into overseas markets in 2026 and launch a series of food exhibitions covering Indonesia, Malaysia, Singapore, and Brazil, companies showed strong interest.

Among them, Qi Yilong, the Managing Director of Xingyu Shizhan, the organizer of the exhibition, introduced that an important project in the '2026 Overseas Food Exhibition' plan is the Indonesia Food Exhibition. The Indonesia Food Exhibition will be held in Jakarta from May 7-10, 2026. The exhibition is jointly organized by Star World Exhibition, Huamo Group, and local Indonesian organizers, and is built with a 'localization+specialization' model to pave the way for enterprises to enter the Southeast Asian market and even the world's largest halal market.

The Rio de Janeiro Food Expo, aimed at the South American market, is scheduled to land in March to precisely meet the upgrading needs of local consumption. In addition, in July, two core exhibitions were simultaneously laid out: the 25th Malaysia Food and Beverage Exhibition is the largest comprehensive food exhibition in the local area, and with a mature exhibition system, it has helped many Chinese companies gain important cooperative customers; As the Asia Pacific hub platform for over 150000 square meters of international food exhibitions in Italy, Singapore Food Expo can efficiently connect high-end consumer markets and cross-border supply chains for enterprises.

Enterprises speak frankly about this: 'With a team that understands the market and values practical results to build overseas channels, and can rely on clear time planning to lay out in advance, we have more confidence in expanding emerging markets and promoting high-quality local food and beverage products globally

02

Accurate matching of supply and demand: 'New and unique' gathers in the Bay Area, accelerating the landing of global orders

The precise matching of procurement needs and the continuous release of commercial vitality at the exhibition cannot be achieved without the strong support of a diverse array of characteristic products at home and abroad

Famous and excellent new agricultural products from provinces and cities such as Guangdong, Yunnan, Heilongjiang, Hohhot, Sanya, and Shanxi have become the focus. The Guangdong exhibition group presents a Lingnan cuisine matrix with Meizhou landmark intangible cultural heritage treasures, Qingyuan supplied standard ingredients for Hong Kong and Macao, Shantou Chaoshan flavor, and highlights regional characteristics with Xinbaotang Xinhui Chenpi, Zhimeizhai seasoning, as well as innovative tea products such as Shengmaotai Lemon Black Tea Bag Tea. Outside the province, it covers Yunnan Dai Yu colored peanuts, Shangri La mushroom paired with blockchain traceability coffee, Heilongjiang Wuchang rice and black bee oak honey, Shanxi Yongji beef dumplings, and local cuisine interpretation of Jinnan noodle culture, Hohhot grassland flavor, Sanya Free Trade Port coconut products, and Hainan mango wine. Continuously leading the new trend of healthy and scenario based consumption, such as Xiangxi high mountain firewood and preserved meat;

The international exhibitors gathered high-quality enterprises from nearly 20 countries and regions, including Türkiye, the Philippines, Russia, Singapore, Australia, South Korea, Spain, Greece, Iran, Serbia, Dubai, etc. The Türkiye exhibitors brought dried fruits and olive oil with detectable acidity, the Philippine exhibitors brought tropical flavors such as coconut water, jam preserves, coconut syrup, Spanish super virgin olive oil and ham, Greek wine, Russian coffee and funny candy, high-quality meat and dairy products in Australia, gift boxed chocolate in Dubai, EU standard honey in Serbia, Korean high extraction red ginseng concentrate, Korean almond fried chicken, and In addition to the iconic categories such as Italian centennial winery and red wine, these characteristic products bearing overseas customs have become the core objectives of domestic purchasers' key docking negotiations, Further enriching and diversifying the global flavor map of the exhibition.

This exhibition, with its full chain supply and demand docking mechanism and innovative product matrix, has become an important showcase for global food and beverage innovation achievements. From pre exhibition demand research and customer portrait matching, to exhibition trade docking and on-site experience, the full process service efficiently connects the supply and demand ends. The innovative vitality and supply chain resilience of Chinese food and beverage industry have won high recognition from domestic and foreign buyers and professional visitors.

This efficient docking mode has also been verified by the actual buyers. The person in charge of Zhongshan Yifa Restaurant said, 'I have an urgent need for ingredient procurement recently, which will be needed within two weeks. It depends on the freshness and reasonable price. Guangzhou has more concentrated resources than Zhongshan, and I also hope to bring these resources back to Zhongshan

The person in charge of the chain Western restaurant The Happy Monk, who also came with clear procurement goals, reached a deep communication consensus with the Russian whiskey brand at the exhibition site. Both parties engaged in in-depth discussions on product positioning, target customer groups, and cooperation models. Due to the highly compatible core demands, not only did the communication atmosphere remain harmonious, but it also laid a solid foundation for the promotion of future cooperation.

Buyers who were unable to attend the exhibition in person due to typhoon weather also proactively contacted the organizers through online channels to express their intention to cooperate with some participating companies, hoping to build an online communication bridge, promote follow-up docking matters, and further demonstrate the flexibility and coverage of the exhibition docking mode.

03

Empowering Innovation Activities: Breaking through Boundaries in Multiple Scenarios, Activating New Momentum in the Food and Beverage Industry

Innovation is the core engine driving the high-quality development of the food and beverage industry. 2025 China Food Expo ® (Guangzhou) held multiple characteristic events at the same time, using a diverse form of 'new product release+forum discussion+regional promotion' to deeply link global resources with local characteristics. This not only presents innovative trends in the food and beverage industry, but also creates immersive consumption scenes, injecting new vitality into the development of the industry.

Taste China, Taste the World '-2025 Food2China Expo Youpin Press Conference

At the event, high-quality food and beverage products from home and abroad were released, covering categories such as Lingnan pre made dishes, local specialties, and intangible cultural heritage cuisine. At the same time, the 'World Chinese Flavor' cooperation project was launched, aiming to promote Chinese characteristic food and beverage culture to the global market through content dissemination and channel linkage, and help 'Chinese flavor' achieve international expression.

New Thinking on the Integration of Food and Wine '- Greater Bay Area International Selected Food and Wine Integration Festival Forum

As a professional forum focusing on cross-border dining and wine, the event gathers top players in the Chinese and foreign dining and wine industries to engage in in-depth discussions around 'localized innovation under new consumption'. Guests combined the consumption characteristics of the Greater Bay Area to explore localized solutions for food and beverage pairing, the integration path of specialty ingredients and imported drinks, and provide practical and innovative operational ideas for chain catering, high-end supermarkets and other channels. The on-site interactive communication atmosphere was lively.

Yunnan 'Green Cloud Tasting Yunnan' Special Promotion Conference

The Yunnan Pavilion showcased nearly 500 square meters of clothing at this year's China Food Expo, holding a special promotion event for 'Green Cloud Tasting Yunnan'. 871 'Green Cloud Products' brands have built a full category ecological matrix, and the innovative 'Cloud Products Kitchen' has become popular. On site, Yunnan style delicacies are cooked using wild mushrooms from Wild Forest Mushroom Industry and Chensheng Red Tea Gold Award Dianhong, attracting intensive inquiries from buyers. Negotiations with supermarkets and e-commerce continue to heat up, and the cooperation of 'Cloud Products Entering Guangdong' is accelerating.

European Olive Tasting Promotion Conference

High quality European olive oil and other geographical indication products, professional tasters explain the cold pressing process and flavor characteristics on site, guide the pairing skills with Chinese dishes, stimulate the purchasing intention of catering chains and high-end supermarkets, and promote the precise docking of European olive products with the Chinese market.

Import Food Special Matchmaking Conference

The exhibition has a special matchmaking meeting for imported food, which precisely matches the global demand, attracts more than 20 exhibitors from Türkiye, Thailand, Spain, Iran and other countries, and displays dried figs, dried apricots, dried plums, olive oil, pasta, bread, pizza, vodka, whiskey, cotton candy, jam, preserved fruit, canned food, coffee, Dubai chocolate and other categories. Inviting professional buyers through 'category grouping+demand matching', and through 1v1 negotiations, multiple groups of exhibitors and buyers have reached preliminary cooperation, connecting the 'overseas source domestic channel' link.

04

Building a platform for tongue competition: Multi competition linkage competition, cultivating new strength in food and drink skills

The current food and catering industry has entered a new stage of quality upgrading, and consumer demand is iterating towards refinement and personalization. The industry's demand for professional skilled talents in baking, desserts and other fields is becoming increasingly urgent. Food2China Expo is not only a core platform for commercial exchanges in the food and beverage industry, but also focuses on the pain points of talent shortage, using competitions as a link to explore and cultivate new forces of professional skills - the 3rd Asian Youth Baking Competition, the Asian Youth Pastry Art Challenge (individual competition), the Durian Flavor Sweet Challenge, and the 3rd National Industry Pastry Skills Competition 'Sanhe Cup', providing a stage for skilled talents to showcase their creativity and hone their skills, and helping to build a talent pool in the industry.

The 3rd Asian Youth Baking Competition

Asian Youth Pastry Art Challenge (Individual Competition)

Durian Flavor and Dessert Challenge

The Third National Industry West Point Skills Competition 'Sanhe Cup'

Although the exhibition has come to an end, China Food Expo ® The footsteps of Guangzhou (Food2China Expo) have never stopped moving forward. In the future, Food2China Expo will continue to deepen its cultivation in the Bay Area, accelerate the expansion of its global exhibition map, and fully promote the preparation and layout of overseas food exhibitions in Indonesia, Malaysia, Singapore, Brazil, and other countries, building a more three-dimensional global business network for the industry.

In 2026, we look forward to meeting you again in Guangzhou in September to continue writing about Food2China Expo in Guangzhou is a new chapter in food and beverage industry cooperation, and we sincerely invite you to join hands and explore new opportunities for global food and beverage trade in the new blue ocean of overseas markets!